Changes in YouTube notification to subscribers
YouTube is one of the largest and most watched video media in the world. According to YouTube, only 0.1 people read an email notice of a channel’s new video, announcement, or response. YouTube says that now if you want to receive email notifications of new uploads, live streams and video premieres, you have to choose this option at the time of subscription.
YouTube has said that even its own users have complained that repeated emails are increasing the burden on their inbox. At the same time, people ignore important messages and updates on YouTube and ignore them.
YouTube says the changes will not affect its app or website. YouTube has experimented with this, and when many users stopped sending email notices, they started coming to YouTube for frequent updates.